Facebook Fundraisers: A Case Study

Loading Events
This event has passed.


Social fundraising and online giving continue to increase every year. More people are raising money for causes than ever before through Facebook. So how can you maximize the use of Facebook fundraisers and turn transactions into relationships? This session will explore a successful five-year Facebook fundraiser and share tips, tricks, and pitfalls to avoid.

As a result of this workshop, participants will…

  1. Learn to create and promote Facebook fundraisers
  2. Understand effective ways to engage social media donors
  3. Discover ways to engage social media donors after the gift

Adam has spent his entire career building donor passion for causes. For over a decade, he has created donor-centered and sustainable fundraising programs for a variety of nonprofit organizations.

Before joining the Loring, Sternberg and Associates team, Adam served as Regional Collaboration Manager for the YMCA of the USA, working closely with 300 local Ys to support their board development, annual and capital fundraising efforts; Director of the Hanover College President’s Club; Director of Annual Giving for the YMCA of Greater Indianapolis providing leadership to the annual campaign for 13 branches that raised more than $2 million each year; and Director of Development for Timmy Global Health. In addition to annual support efforts, Adam has been a key leader on staff teams raising $80 million in capital contributions.

He is a Faculty Trainer for the YMCA Annual Campaign and Introduction to Fundraising courses; a frequent contributor to Bloomerang, the North American YMCA Development Organization (NAYDO), The Showcase of Fundraising Innovation & Inspiration (SOFII), WeDidIt, and CauseVox blogs; and conference and workshop presenter with the Association of Fundraising Professionals, NAYDO, the Association of Donor Relations Professionals, Indiana CPA Society, Hanover College Business Scholars Program, and Indiana Nonprofit Resource Network.

As a volunteer, Adam serves as Secretary on the Board of Directors for Second Helpings, member of the Board at The Julian Center, former VP of Finance for Indiana Chapter of Association for Fundraising Professionals (AFP), Stewardship Committee for Second Presbyterian Church, a former board member for Indiana YMCA Youth and Government and Hanover College Business Scholars Program Leadership Council. Adam is also an active member of the Stanley K. Lacy Executive Leadership Series Class XLV.

Let’s have a little fun! Bring one or your favorite pens for a pen swap at lunch!


Full participation in Facebook Fundraisers: A Case Study is applicable for 1.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.